Attack of the MyMajor Clones – a French Malady?

Seems everyone these days wants to be another Groupon, Foursquare – or even Chatroulette. And I can’t blame them. When a model works in one country or industry, why not just modify it a bit, apply it to a new market and hope for it to take off? Sounds like a game plan to me.

Enter MyMajor.

In France, one group of clones has sprung off of the success of MyMajorCompany (MMC). For anyone who doesn’t know, the company is essentially a participative music label. Translation: crowd-sourced funding for music production. Yes, that means any old nobody with a bank account and a minimum of €10 can essentially become a music producer once the total funding for an artist hits €100k. And to make a long story short, the model took off in France, is now distributed by Warner Music France and has produced some local best-sellers, like Grégoire (don’t ask my opinion on his music please). FYI: this is yesterday’s news in France, as the company has been around since 2007 and started making headlines shortly after.

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