The French for some reason get a lot of crap about their English. Ok, it’s got a little ring to it but that’s not really anything to write home about.
Accents are charming. Period.
What’s not charming, however, is limited market reach – which you unfortunately get if you’re going to limit yourself to a non-English language. I can’t even count the number of times I have discussed the topic – if you want to go global in today’s world, you kind of have to speak English, too. Duh.
I actually think that French start-ups understand that they need to be bilingual. France has made remarkable progress, linguistically – and the TechCrunch Paris event that was held entirely in English last week goes to prove it. Plus, I think I’ve brought up before that there are numerous local start-ups, like Silentale, that don’t even have French on their websites.
I still, however, stand by Deezer’s French Twitter account – which was attacked by Robert Scoble last year at LeWeb. Seriously, would Deezer have 11 million users if their Twitter didn’t address the local population? Don’t think so. I sound like a broken record…
Read More Pardon my French
So as many of you may now know, we recently announced the relaunch of TechCrunch France – which has been dormant since summer 2009. It hasn’t even 3-months since I started writing my little TechBaguette blog. TechBaguette will continue to be my own personal thoughts and experiences in the French start-up space. Anyhow, I will […]
Read More TechCrunch, TechBaguette, what now?
This is a really quick post regarding this week’s upcoming TechCrunch Paris event at LaCantine on March 24th. The event is currently sold out. Huh? As I’m moderating the women’s panel, I thought I would take the opportunity to get any lingering questions/comments prior to the event. Take a look at who is on the […]
Read More A Penny For Your Thoughts?
I’m considering starting a weekly tradition where I give a shoutout to a French company that is doing something I find particularly innovative. Well, this week that company is Lyon-based Regioneo – who launched a user-investment campaign, which I detailed in TechCrunch Europe. Why is there no translation for “bon appétit” in English? In case […]
Read More Smart Money: French companies get creative with funding
Paul Carr published an article in TechCrunch a few days ago and naturally the title caught my eye: Cherchez la fame – or why the media’s obsession with Twitter campaigns will make customer service smell French. A word on smelling French. What I think is a little ironic in this article is that “smelling French” […]
Read More Smelling French: Not Such a Bad Thing
It’s been almost a month that I’ve had this blog and I must admit, so far it’s been a success! I just published my first article in TechCrunch Europe on the CEO drama @ French Start-up Deezer. Please don’t hesitate to let me know what you think and keep me posted on other events in […]
Read More The Little Lady Got Published in TechCrunch Europe 🙂