Yesterday, Marc Thouvenin (Regioneo founder) posted a tweet that caught my eye:
“Can interns make good community managers” with a link to this blog post by Benjamin Rosoor of Web Report.
Traditional recruitment meets realtime web.
For anyone that can’t read French, Rosoor’s post argues against younger employees – and more specifically, interns – doing the job of community managers. Naturally, you don’t want your average slacker representing your company and your brand on live, social internet. But Rosoor’s post ties in the fact that the job of a community manager isn’t well defined and that many companies don’t put a lot of money on the table for their social media strategy. The result: putting an intern behind the Twitter account could be fatal.
But aren’t we forgetting something?
I think that Rosoor’s post raises a good point – that community management is in fact an important job that should be given to someone with a good grasp of the product, the company, the business, the industry and what have you. And if the person is to be trusted with such an important task, it should be reflected in their paycheck too, no?
But the issue should not be reduced to a question of age or experience.
This is a typical mistake I see in traditional French recruitment practices. The French torture themselves at school (believe me, I am living it) and get diplomas from top universities. But when they graduate, nobody trusts them with anything because they lack experience. What on earth kind of ridiculous logic is that? 10 years of experience to become an engineer? Forget it. I’d understand if it involved a History major trying to become a brain surgeon but that is usually not the case. Plus, how is anyone supposed to get any experience if even as interns they are reduced to doing purely trivial tasks?
Is “trust” a four-letter word?
Maneuvering new web applications may come more naturally to the younger Web 2.0 generation. Would it be so wrong to perhaps trust someone with less experience? I’m sure that with a little training and a bit of trust, the right candidate would hardly set-out to ruin a company’s reputation on the internet.
The French Evolution.
Fortunately, I do feel as though the French tech job market, in particular, is evolving – embracing Twitter, Facebook and the likes for recruitment purposes, thus finding a younger, geekier candidate pool. But it is still not necessarily the norm.
Need experience? Start a company.
Starting a company has possibly become the answer to unemployment and entering the over-hierarchical job market. Once more people realize that online community sites – like Facebook, Deezer, Creads, etc. – were founded by 20-something-year-olds, perhaps they’ll reconsider giving someone with less experience a community management (or other) role.