Man, Those French Rappers Love Their Startups

This is just a random post on something that crossed my mind rather randomly the other day. You may’ve heard of Snoop Dogg’s gig with leading social games publisher Zynga. And if you didn’t, well, all you need to know is that it involved Zynga hiring Snoop Dogg to blow up a car for the launch of a new game, Mafia Wars. Whether or not you love the idea, Zynga did it. And it got noticed.

Orelsan is to Facebook what Snoop Dogg is to Zynga.

So if Snoop Dogg is out there promoting Zynga and Kanye West is showing-up for random concerts at Facebook headquarters,we might as well put French rapper Orelsan in the same boat. It’s not exactly the same because – unlike Snoop & Co.- Orelsan and Toxic Avenger probably weren’t approached by Zuckerberg or Ternovskiy to feature Facebook and Chatroulette in their video for the song N’importe Comment (yes, I translated Alexia Tsotsis’s post for TechCrunch France on this).

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Does French Innovation Need a Few More Famous Faces?

This subject has actually been on my mind for a while, triggered by the first time I saw MC Hammer at a conference in San Francisco (pretty sure it was the AlwaysOn Standford Summit in 2008) and thought it was a total joke. The man had announced the launch of his start-up DanceJam.com and all I can remember thinking to myself, hashtags included:

#WTF is a hiphop celebrity from the 80s doing trying to mingle with the Silicon Valley crowd?

[youtube=http://www.youtube.com/watch?v=2c4L4CPfQY8]

(Watch the video and then imagine it playing in your head as you casually see him speaking on stage at a tech conference…)

Read More Does French Innovation Need a Few More Famous Faces?