Man, Those French Rappers Love Their Startups

This is just a random post on something that crossed my mind rather randomly the other day. You may’ve heard of Snoop Dogg’s gig with leading social games publisher Zynga. And if you didn’t, well, all you need to know is that it involved Zynga hiring Snoop Dogg to blow up a car for the launch of a new game, Mafia Wars. Whether or not you love the idea, Zynga did it. And it got noticed.

Orelsan is to Facebook what Snoop Dogg is to Zynga.

So if Snoop Dogg is out there promoting Zynga and Kanye West is showing-up for random concerts at Facebook headquarters,we might as well put French rapper Orelsan in the same boat. It’s not exactly the same because – unlike Snoop & Co.- Orelsan and Toxic Avenger probably weren’t approached by Zuckerberg or Ternovskiy to feature Facebook and Chatroulette in their video for the song N’importe Comment (yes, I translated Alexia Tsotsis’s post for TechCrunch France on this).

To any French-speaking readers, I apologize for the agressive and degrading lyrics – and pokes. It’s not any worse than Snoop Dogg. But I would like to give Orelsan credit for the game-console necklace bling, which is almost chic for geek. If he can wear a Nintento console around his neck and make it look cool, heck, I’d expect to see the Minitel as a fashion accessory and a vintage Freebox as interior decoration in no time.

Oh but wait, there’s actually a French electro-pop group (from Nantes!) called Minitel Rose – check out their video for Magic Powder. Maybe French musicians find tech cooler than one would think.

Je suis un Chatroulette-o-holic.

But even better than Orelsan, Toxic Avenger and Minitel Rose is French rock group Je Suis Un Chien. These kids actually used Chatroulette to make their video for the song Hologram.

I saw your mom on Chatroulette.

Calm down, it’s just a lyric from a song comedian Max Boublil wrote about Chatroulette (in French: “J’ai vu ta mère sur Chatroulette). His song is about as goofy as the Entrepreneur State of Mind / New Dork. But a little less mature and thought-out. Oh well. And in all honesty, Mr. Boublil’s song doesn’t really have much tech in it other than the word “Chatroulette”.

Je t’ai Googlisé.

But to my knowledge, no French rappers have written the Skyblog song or the Meetic melody. Do they have a strange preference for US technologies? Is that what it’s about? It seems kind of natural to throw US company names and technologies in ridiculous songs because 1) yes, they are insanely widely adopted and 2) the company names often become verbs in the English language – which is definitely not as common in French. Then again, I have heard lyrics that tend to reflect what is being used locally – for example MSN Messenger rather than AOL IM (wow, that was ages ago). I’m not suggesting that local startups should put their energy into inventing buzz words for a market they are already saying is too limited in size so that some rapper can come along and potentially help the brand. But could it help user adoption especially in the B2C space in some cases (I’m almost inclined to put out a few examples here). Then again, I could also point out that there are American companies – like Linkedin, for example – that didn’t exactly go this route either.

Nonetheless, it’s really quite telling that French rappers and rockers and whathaveyou are using social media in their group names, their music videos, their clothing, etc. – and regardless of the language. I’m sure there are other examples out there that I haven’t included too…

PS: all of this is way better than Miley Cyrus rapping about killing her Twitter account.

And over in the US, not all stars are Tweeting and going to YCombinator Conferences à la Ashton Kutcher. For example, there’s Miley Cyrus who killed her Twitter account very publicly and bashed the service (and essentially most online services where one could spend a lot of time). I’m not going to go into details because from what I understood it was all just insanely stupid – which is also reflected in this horrible rap music-video she made to match.

Thankfully no French rappers or rockers have done this – to my knowledge. Actually they seem more or less in tune with the tech trends, from what I’ve seen so far. Then again, very few of them actually have verified Twitter accounts – but who cares. Maybe it’s the French social media music video bunch that will be the type of “innovation ambassadors” I was trying to get at in an earlier post on French Hollywood being MIA from tech.

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