Confessions of a Tech Blogger – Part 1

This past week, a friend of mine from college reached out to me from halfway across the globe. He mentioned to me that he had launched a (pretty damn cool) startup and was seeking advice on how to get in touch with the tech press – TechCrunch, Mashable and the likes. This most definitely isn’t the first time a friend has reached out for this kind of advice. I figured a  number of people could benefit from it, so I’ll just post some of the questions and my answers here. This definitely isn’t completely comprehensive, but it’s my 2 cents on some of the basics…

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Man, Those French Rappers Love Their Startups

This is just a random post on something that crossed my mind rather randomly the other day. You may’ve heard of Snoop Dogg’s gig with leading social games publisher Zynga. And if you didn’t, well, all you need to know is that it involved Zynga hiring Snoop Dogg to blow up a car for the launch of a new game, Mafia Wars. Whether or not you love the idea, Zynga did it. And it got noticed.

Orelsan is to Facebook what Snoop Dogg is to Zynga.

So if Snoop Dogg is out there promoting Zynga and Kanye West is showing-up for random concerts at Facebook headquarters,we might as well put French rapper Orelsan in the same boat. It’s not exactly the same because – unlike Snoop & Co.- Orelsan and Toxic Avenger probably weren’t approached by Zuckerberg or Ternovskiy to feature Facebook and Chatroulette in their video for the song N’importe Comment (yes, I translated Alexia Tsotsis’s post for TechCrunch France on this).

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