Should France even want to be another Silicon Valley anyway?

If there’s one thing I have a low tolerance for, it’s France-bashing. Sadly, it seems to be a default sport for many journalists. Whenever they have nothing better to write about, a little critique of the oh-so-traditional French Republic will surely fill up the sapce. Take The Economist, for example. It’s a magazine that I actually still highly admire. But I remember reading this one article not too long ago about how London was just all the more attractive for the young, French population – because “France itself is hardly booming.” Uh, right.

Having second thoughts ?

(Some  anti French-bashing humor to lighten the mood)

But then, as if the magazine had suddenly woken up to reality, it decided to follow-up with an article on how startups are actually helping to jump-start reform in the economy. Yes, the media actualy finally picked up on what the article refers to as France’s “silent majority.” This is “the France that does not go on strike…” the France that casually gets ignored whenever the press discusses anything even mildly France-related.  And even better, the article even includes a nice little interview (in English with a twist) with Vente-Privée founder Jacques-Antoine Granjon to prove that yes, good ideas and determination can make big companies – even in France. Now, I don’t want to get ahead of myself, but if the rather traditional Economist is going to change its view of France (even ever-so slighly), maybe it means something.

Still not your average piece of cake.

That being said, France is still not an entrepreneur’s heaven. It’s got its fair amount of administrative headaches and complications. But I’ve said it before and I’ll say it again: US entrepreneurs have it easy. Sure, there are some that think that France will never be like Silicon Valley – but then there are some, like serial entrepreneur Gilles Babinet, that would argue that it is in fact possible.

More than on the right track.

Gilles published a fantastic article in Les Echos -just after the French Government awoke to the fact that Internet companies were responsible for over 700,000 jobs in France -where he made some bold suggestions on how France could help local entrepreneurs make the country an industry leader. Some of his suggestions include developing official university courses dedicated to the Internet industry and multiplying public and private partnerships between universities, research centers and small and large companies. Most of what he proposes actually isn’t foreign to France – it just isn’t as developed or valued as it should be. For example, 3 of France’s top entrepreneurs obviously recognized the need for university cirriculum dedicated to the Internet industry – which is why Xavier Niel, Marc Simoncini and Jacques-Antoine Granjon are launching the Ecole Européenne des Métiers de l’Internet. But in such a centralized State, some of these initiatives may need to be actively promoted by the local administration.

No longer dreaming about Silicon Valley.

But Gilles doesn’t just draw on inspiration from the US to make his suggestions – but from other international models as well (like the Ministry of International Trade and Industry in Japan). Silicon Valley, as incredible as it may be, is not necessarily what France should be trying to be. In fact, France – like all other European countries, currently including the UK – has already tried to make its own Silicon Valley (see the video below, in French).

Fortunately, the country seems to have now recognized that you cannot just cut and paste what works in California on the sunny French Riviera. Therefore, some initiatives – entirely unique to France – have been put into place and prompted innovation and investment in their own way. Some of these include the Crédit d’Impot Recherche, the Statut Jeune Entreprise Innovante – and maybe even the weath tax (ISF) credit for investing in a startup. It takes a little bit of trial and error but I can’t say that these initiatives haven’t had a positive impact in one way or another. But if there is one thing I don’t get, it’s why the Government likes to change some of these startup-oriented benefits on a rather regular basis.

If at first you don’t succeed…

Sure, the Silicon Valley does seem to provide a lot of inspiration for the tech world, whether it be product innovation or stories of rags to riches. France has definitely taken some of the models that have worked abroad and tried to adapt them to the local environment – it’s only natural. And slowly but surely, they seem to be tweeking them to fit the local environment.

Euhhhhh, it’s better when it’s (not only) French.

If there is one thing that the French often take a lot of heat for, it’s being “too” French. I remember in the US, many entrepreneurs used to tell me “but isn’t France is only for French people?” As a foreigner who has known many foreigners in France, the answer is simple: no. There are some hot-shot US entrepreneurs that have left the States to launch projects in France. I also know of some very successful local entrepreneurs and investors that are not of French origin (Spanish, Moroccan, etc.). France may seem somewhat less cosmopolitan than London, but the integration model is also very different and mirrors that of other continental European countries. The entrepreneurial crowd is unique and recognizes the value of being more internationally oriented.

LeBridge.eu

I’ll leave you with a quick word on a new initiative I recently got involved with – because I think it’s a nice way to show how the local tech scene is coming out of its shell. It’s called Le Bridge and it’s an organization that aims to help connect the various European entrepreneurial scenes through events (in English!) and whatnot. For now, it’s primarily targeted towards bridging Paris and London but additional European cities will likely follow. And I wouldn’t be surpirsed if an interconnected European startup scene doesn’t catch the eye of our friends in Northern California…

PS/ Yes, Axelle’s article is what prompted me to write this – but I think deep down inside she was trying to communicate a similar message 🙂

Advertisements

What do Louis Vuitton and Sacre Coeur have in common?

I wrote a (rather exaggerated) post a while back about how French startups seemed to be going after 3 basic areas: food, fashion and flirting. And since writing that post, I’ve discovered even more e-commerce and dating sites popping up. In fact, I’m at the point where I almost don’t want to write about another dating startup for a while. Don’t get me wrong, I love new ideas and I love innovation. But I’m kind of baffled as to why everyone is trying to cram themselves into the same little space. Are all these new sites really making any kind of a difference? Or better yet, do they even generate any revenue?

The startup help-o-meter.

At the end of that same article, I pointed out how I was rather surprised about how there were so few French sites that seemed to address the needs of tourists and international students – who flock to Paris with money to burn pretty much non-stop. If France is the world’s number one tourist destination and I’m still getting people sending me an email everytime they want to know which hotel to stay in or how they should go about renting a flat, there is clearly a need in the market for a good service that specifically addresses a foreign (cash-baring) population. But when there are still needs that are clearly not being addressed and room to innovate, why-o-why is everyone trying to cram themselves into Meetic’s space?

Chasing Meetic’s dream?

Naturally, Meetic’s success has helped local entrepreneurs realize the potential of the dating scene. And obviously, Meetic still has room to innovate. Last year, Marc Simoncini mentioned to me that 2011 would be “the year of the mobile” for Meetic – although the site has yet to bring itself up-to-date with social integration and whathaveyou. So some of the dating newcomers may in fact be addressing the needs of a developing market that Meetic may soon struggle to keep up with. Still, part of me can’t help but wonder if there is some kind of a “Meetic dream” whereby entrepreneurs hope to either have Meetic-like success or get acquired by other dating giants. Or maybe tweeking the Meetic idea is less risky than actually coming up with a totally fresh idea? Then again, perhaps we can witness a similar phenomenon in Vente-Privée’s space as well. Anytime an idea hits the jackpot, entrepreneurs innovate the living hell out of it – but sometimes get so caught up that they don’t see opportunities elsewhere.

Tourist love.

What I think is hilarious is that the government went out and launched France.fr, recognizing that tourists in fact need an online resource with information on France. Several millions were invested to make a very official-looking web portal with your standard France-promo material – but no redirection to a single business site. So I can share articles on visas and whatnot on Facebook and Twitter but I’m very unlikely to get redirected to a hotel website. It may seem odd but let’s not forget that we’re talking about the State. But hey, this still leaves a nice little space in the market for a number of tourist-oriented online services.

If you’re going to launch Groupon in France, do it in English.

Or Arabic. Or Chinese. Or Russian. In fact, if you launch an English Groupon clone with hotel deals only you’ll probably hit the jackpot. I had a conversation not too long ago about how American technology pretty much sells itself – Google, Facebook, Groupon, etc. all has a special stamp of approval just because it’s “made in the USA.” The same can be said for German cars. And for several French industries including fashion, luxury goods and perhaps tourism. Thus, in a land where you have products like Louis Vuitton and Sacre Coeur that pretty much sell themselves, maybe it doesn’t make a lot of sense to want to be a Facebook or Google. French culture has done a rather phenomenal job at marketing on an international level. Now, just add internet.

French Innovation Trends: Food, Fashion and Flirting

It’s funny how often the subject of conversation goes back to “Why is there no Google or Facebook coming out of France?” Some people like to point fingers at investors, saying French investors are too risk averse. But then there are others that say this is simply because the local exit market is, well, almost nonexistant (yes, I’m exaggerating but only slighly). But if you think about it, there are some things “made in France” that pretty much sell themselves.

It’s better when its French.

Now other than being good for a chuckle, this Hardee’s advertisement uses a twist of French seduction and food to portray the all-American burger as better when it’s French. Interestingly enough, local startups may be doing something a bit similar – at least in my humble opinion.

Food, Fashion and Flirting.

Honestly, what else comes to mind when you think of France? Ok, perhaps tourism, too. Now, maybe it’s just me but local companies do seem to be innovating more when it comes to their cultural roots. Fashion websites, food-related sites and obviously dating websites seem to be all the rage. Either that or I’m just hungry and need to go shopping.

L’amour à la française.

People who’ve been paying attention to what I’ve been writing on TechCrunch recently are probably starting to think I’m obsessed with dating sites. Let me reassure you, this is not the case. But is just so happens that recently there seems to be a lot of really creative ideas popping up. Maybe they’re all inspired by French dating giant Meetic? I’ve written about the not-so-new Adopteunmec (where women pretend to buy their boyfriends), Smartdate (for dating the friends of your Facebook friends), Attractive World (it’s all in the title – you have to be rich, beautiful or preferably both in order to be OK-ed by the exclusive VIP community), Ladieshoesme (mixing women’s shoe fetishes and dating) and most recently Loueunepetiteamie.com (renting a girlfriend) took a turn towards an online escourt service. Not sure how I feel about this last one but a little flirting never hurt anyone – and definitely seems to benefit the local entrepreneurial crowd.

Miam Miam.

Yes, that’s French for “yum yum.” And food is definitely at the heart of tons of sites across the planet – not uniquely in France. But obviously in a country where food is tied with long-standing traditions, it’s harder to find early adopters for new technologies. Getting traditional wine chateaux or restaurants to use Foodzie or OpenTable-like platforms is by no means an easy task (insert a José Bové comment here – and then check out this hilarious game). Although recently, there seems to be more companies managing to leverage the French passion for good food and wine. Companies like Regioneo (French Foodzie), LePotiron (online marketplace for locally-grown produce), the French Opentables (LaFourchette, Restopolitan, TableOnline…), Restoprivé (Vente-Privée but for exclusive restaurant deals), Vinobest (Groupon for Wine) – and most recently, Super Marmite (a platform where individuals can cook and sell food to others). This last company was one of the finalists for LeWeb this year and I think the oh-so-French pitch (seriously, Jacques Pépin would be proud) was just phenomenal, check it out:

Who is more famous: Louis Vuitton or Louis XIV?

When I was living in LA (painful thought), not a day went by when I didn’t see a Louis Vuitton handbag (another painful thought). The French are good at fashion and I don’t think I need to tell anyone that the French are good at e-commerce, that is all yesterday’s news. Vente-Privée’s acquisition chats with Amazon and PriceMinister’s €200 million acquisition helped solidify this. But while there are tons of companies in the traditional e-commerce space – like MyFab and Spartoo –  there are also some more creative companies that are leveraging French fashion. Ok, maybe the products sold on GoldenHook are not exactly haute couture but it’s definitely creative to employ the elderly to knit products, which are then sold on the platform. Then there are some more recent companies that seem to be going after social shopping, like LooknBe, or video-driven fashion e-commerce, like WallDress. The business models for these last 2 are yet to be proven but it’s definitely an interesting trend.

There’s no local Twitter – but a damn lot of tourists.

So obviously there are tons of travel sites and whatnot as well but honestly I know of fewer sites that really target an international crowd with good insider information (if you know of one, correct me and let me know). MyLittleParis perhaps but the information isn’t necessarily traveler’s info. Oh, but then again, the government went and launched that whole France.fr portal so that the whole world would be able to find travel information on France. But man, what a buzz kill. I honestly think that there are still tons of tourists that have no clue how to find the information they’re seeking. In fact, the NUMBER ONE question I get asked on Aardvark is “what is the best hotel/hostel in Paris.” Actually, some of the more innovative travel/tourist-oriented sites – like AirBnB – are not local, but they are already tapping the French market. Food for thought…

The French A-list

I get lots of local entrepreneurs contacting me, wondering who exactly in France has money in the bank. So just like with the Le Best of French Blogs post that I wrote-up a while ago, it’s perhaps time for a French A-list (or angel-list). Well, here it is kids. These are some names  (in no particular order) that I’d want to be talking to if I was looking to fund my company in France. Obviously, some of these people are also behind funds like ISAI, Jaina and Kima but that doesn’t mean they don’t also invest à titre personnel.

1. Oleg Tscheltzoff.

The CEO of stock photo giant Fotolia, Oleg is honestly one of the few people I’ve met that can just tear a business plan apart. He’s funded over a dozen projects this year, including Dealissime, Leetchi , Restopolitan and PeopleforCinema.

2. Xavier Niel.

Xavier is arguably France’s hottest angel. And don’t just take it from me – an article published in le Journal Du Net in May claimed that he’s invested in over 150 companies, including Leetchi, OpenERP and Deezer. Damn. I mentioned him in an earlier post as one of the 9 French entrepreneur names to know. And if you don’t know him by now, he’s not only the mastermind behind Iliad/Free and makes-up half of the Kima Ventures team with Jérémie Berrebi.

3. Jérémie Berrebi.

Naturally, if I’m going to mention one half of Kima, I’m not about to ignore the other. Berrebi is also a very active investor. Even if he isn’t physically based in France, I’m impressed by what he’s managed to do for local startups from Israel. He’s personally invested in companies like Kwaga and Architurn.

4. Marc Simoncini

Meetic’s current CEO and founder of Jaina Capital is perhaps somewhat less active than Kima’s Niel and Berrebi but still amongst the French investor elite. He’s backed companies including Ouriel Ohayon’s Appsfire, Catherine Barba’s Malinea and Zilok.

5. PKM

The famous face behind Priceminister (acquired this year by Japanese Rakuten for €200 million) is also part of the “entrepreneurs investment fund”, ISAI. He’s one of the many investors in Pearltrees, Novapost and YellowKorner.

And the beat goes on.

There are obviously many more names that I could add to the list, including Kelkoo/Wikio-founder Pierre Chappaz, Vente-Privée founder Jacques-Antoine Granjon, Allociné’s Jean-David Blanc and miore. However these last few appear to be somewhat less active in terms of investments than those listed above. Deezer’s Jonathan Benassaya is also an up-and-coming business angel to add to the list.

Too many cuisiniers.

One thing that I’ve noticed lately is that more and more of the French business angels are coming together for collective investments. Recently, Restopolitan (essentially the French Opentable alongside the likes of LaFourchette and TableOnline) announced a €1 million round with what’s being called the investor “Dream Team”: Oleg Tscheltzoff, Marc Simoncini, Jacques-Antoine Granjon, Jonathan Bennasaya…pretty much the whole gang, quoi. The photo below didn’t happen to go unnoticed on Facebook or in the press either – it’s Restopolitan’s founder, Stéphanie Pelaprat, surrounded by the company’s beautiful bank account. But still, many people are wondering if too many A-level cuisiniers or investors will spoil her startup soup.*

Young Money.

In honor of the theme of our recent TechCrunch France event, the “young” generation of web entrepreneurs and services oriented towards the 15-25 age-range, I’d also like to take this opportunity to give a shout out to 2 of the younger business angels in the space: Fotolia’s Thibaud Elziere and MyMajorCompany’s Simon Istolainen. I don’t think either of them are giving Xavier Niel a run for his money just yet, but it’s definitely nice to see the younger generation giving back to the entrepreneurial community. I could probably also include Berrebi in the youngster investor list too.

Feel free to add additional names to the comments.

*In English, the expression uses “soup” and in French the expression uses “sauce”.

I’ll Show You My iPhone Apps If You Show Me Yours…

A while ago, I bought a netbook – a Sony Vaio, to be specific (mainly for price, removable battery, size and pixel reasons as a traveling blogger). I tweeted my purchase, not really expecting anyone to care all that much. It was more just to pass time as I waited in line at the FNAC. But turns out quite a few people did care. Perhaps there are also people that also care that I use Jolicloud as my netbook OS (virtual hi-five to Tariq), have a Nikon Coolpix digital camera, that I don’t own an iPad (yet) or an iPhone4 and that I have actually purchased songs off of iTunes – sad, but true.

Now, maybe you’re wondering what apps I have on my iPhone?

So here are the stats: I currently have some 108 applications on my iPhone and I delete and download rather regularly. I prefer not to pay for the app unless it’s really something special – which means yes, I have purchased apps. The most expensive app I have ever bought is probably in the €4.99 range.

Back to basics.

I’ve got a number of apps for news in English and French, including The New York Times, Le Monde, Les Echos, Challenges, NPR News, The Financial Times, The Wall Street Journal, etc. Then I’ve naturally got to keep up with my tech blogs in French and English, which means I’ve also got a few names like TechCrunch (naturally), VentureBeat, Presse Citron, Korben, Journal du Net, Journal du Geek, Guy Kawasaki, etc. And then I’ve got Facebook, Linkedin, Skype and Yammer (to communicate with the TechCrunch gang – by the way, I just adore Yammer). I recently added Viadeo, even though I’m not particuarly active on that network, because it is hard to tell whether Linkedin or Viadeo is the network of preference for the French scene.

Birdy Nam Nam.

For Twitter, I use Twitter’s app – I actually tested a whole ton of Twitter client apps (Echofon, Seesmic, Twitterific, etc.) on the train from Marseille to Paris and happened to like Twitter the best, even though there are still a few missing features and it just started crashing on me yesterday (bad Twitter, bad). Seesmic was a very close second – so I keep it on my phone just in case. The Twitter app that disappointed me the most was Echofon, which happened crashed on me when I was at a conference. As a blogger, that is perhaps the 2nd worst thing to forgetting my laptop charger. I should keep this in mind if the Twitter app I currently use doesn’t get its act together.

An American in Paris.

2 apps that have dramatically changed my life are Pinger Textfree and iConvert. I use Pinger to text everyone in the US for free when Orange was trying to slap on extra euros to my monthly bill for international texting (I’m a huge texter). And iConvert I use for anything from keeping tabs on the euro/dollar exchange rate to properly cooking in grams and milliliters.

I get around round round get around I get around.

Apps I use to get around Paris and such include the standard Google Maps and RATP lite – a free application which maps the Metro lines. I’ve also got the Voyages-SNCF application on my phone for TGV tickets and the Velib’ application for the nearest bike-share stations – even if I’m not the biggest Velib user on the planet. 2 more apps I recently added just to make my life easier are Comuto‘s carshare application and Taxi Bleus for taxi reservations – but I haven’t had an opportunity to actually use either of their services yet. And of course Pages Jaunes, aka the Yellow Pages, is always good to have if you’re looking for an address.

I’m the Mayor of nowhere.

Travel and news-related apps are probably the 2 biggest categories of applications on my iPhone. I’ve also got a few geo-social apps, like Submate, Foursquare and CheckMyMetro – which is the Foursquare for the Paris Metro. I should have Plyce too but the truth is, I’m just not a huge user of geo-social. Well, not yet. Anyone who is my friend on Foursquare knows this. It’s kind of like how I’m not a huge user of online chat (Gchat, Skype, Facebook, etc.) – it’s nothing against the service but more the fact that I use it for one-off situations rather than on a regular basis.

Paris, Paris.

When it comes to exploring Paris, obviously I love the MyLittleParis app  for discovering hidden places and things to discover (yes,  I covered this for TechCrunch). For more classic touristy info, I downloaded Paris à Pied – the free app is supposed to provide info on museums, parks, etc. but hasn’t really done much but crash on me several times. Not très cool. Then again, there are other paid apps that are probably better quality but I didn’t bother to look into it. I do find it odd that the Louvre is one of the few local museums that actually has its own app though. I guess when it comes down to it, there is really no better app for discovering Paris than the Guide du Routard’s app (€4.99) – I especially like section on free stuff to do in Paris.

Not exactly in the bag.

If you’re thinking to yourself: wait a minute, she’s got no shopping apps on her phone – you’re right. There are naturally tons of apps for shopping (Vente-Privée‘s app is a huge hit) but this hasn’t really sunk in to my system yet. If I’m going to buy anything on my phone for now, it’s probably going to be a TGV ticket.

Oh là là, c’est oh-so-French.

I did download a few apps that are pretty much France-only apps. One of them is the Ticket Restaurant app, which lets you see which places near you accept Ticket Restos (which I discussed in an earlier post). There is also Clopclop (which recently came out only for iOS4) – a similar idea but for finding cigarettes or open tobacco shops. I’ve also got iPharmacien for finding a near-by pharmacy – but haven’t used it yet (PS: if anyone has good medical apps, let me know).

Yum yum.

French food is a must so I’ve got a few apps for restaurants and recipes. I bought Marmiton’s application because I just love the recipes on the site. The application is also just beautiful and insanely helpful while grocery shopping. Then I’ve got the Guide de Restaurants (by lintern@ute). And for reservations there is TableOnline (am I going crazy or are Restopolitan and La Fourchette MIA from the App Store?). I’ve got Qype, Yelp and Dismoiou on there too but haven’t really dug into using them yet for social recommendations – but I will. According to Alloresto’s website, there is an iPhone app for take out but it isn’t in the App Store…

Pass the time away.

Of course the geek in me has a few games and rather stupid apps too – I naturally have Tetris and Fat Booth and a couple other random games that I hardly use. I have a few education apps as well – one on sushi, one on French sign language and the Corsican language app I cannot stop talking about. I’ve obviously got dictionaries, translators, a few quiz apps (history, geography, etc.) and Wikipedia on there as well.

Why, Europe, why.

The one app (and service!) that I am perhaps most sad about not being able to use in Europe (aside from Netflix, which has very little to do with iPhones) is Pandora Radio. I was a HUGE Pandora user in the US. So then you’re probably wondering what music application I have on my phone – Deezer? Spotify? Answer: both. Although I’ve been a Deezer user longer than a Spotify user, I’ll admit it. I also have an iPod for my iTunes – which I don’t play on my iPhone to keep it’s rather pathetic battery in shape.

The price is right.

2 great little apps that I have on my phone, Pikadeo and Mobiletag, let you get more info on what cinema is playing a movie by photographing a poster or which store sells a particular item for the best price by identifying the bar code. Both French companies, both fabulous applications. But not 100% fool-proof, FYI.

It’s showtime.

My all-time favorite application is Allociné’s iPhone app – for movie times, locations, tickets…and previews ! Even if I don’t have time to go see a movie, at least I can easily keep up to date with what’s playing and effortlessly watch the trailer.

A very-close 2nd-favorite application is either Shazam or Melodis’s Soundhound – which identify random songs you hear playing in bars, restaurants, etc. I hate that they’re both capped at 5 free songs/month so I like to switch between the 2 (*insert evil laugh here*) to get 10 songs for free. 🙂 Between the 2, I actually prefer Soundhound because at least there are ways you can EARN more free songs without buying packages or subscriptions. Clever.

That’s (not) all folks!

Obviously I didn’t name all 108 applications on my phone – but I definitely covered a fair chunk of them. I’d be interested to know what absolutely essential applications I forgot – especially for someone living in Paris. Feel free to add to the comments and let me know…

Dear French Entrepreneurs : Please get out of line

Your average American probably seems like a good rule follower. They stop at red lights, know how to wait in line and are smiles-all-around. On the other hand, not-so-much for your average French. A little striking and complaining screams probably screams “trouble maker” across the Atlantic. Plus, they’re not good at waiting in line. Just ask French start-ups like DelivrMe and JaimeAttendre.

JUST DO IT ?

So you’d think that with all that noise, French entrepreneurs would be the first to throw themselves in the deep end. But no. Seems the Nike slogan still has some work to do. Actually, there are a few things that everyone seems to point out when it comes to comparing French entrepreneurs to their American counterparts:

1. Too much theory (also known as too much text).

I’m pretty sure this comes from the education system, the administration and the fact that it’s not really a fly-by-the-seat-of-your-pants type of culture. My general impression is that often too much effort goes into over-preparation and that this delays execution. I realized this at a conference I was just at, when it seemed that an insane amount of hesitation was going into launching a simple corporate blog or Facebook Fan Page. Granted, the crowd wasn’t your average tech bunch but still. Sure, it’s important to prepare before launching – but in most cases, it’s not rocket science. A little less paperwork, a little more lights, camera, action. Launch first, tweek later.

2. Too much complication.

For anyone who doesn’t know this, the local general rule of thumb for everything is “why make it simple when it can be overcomplicated ?” And I love this. Except when it comes to launching a company. Numerous VCs have confirmed this for me, but foreign and French – French entrepreneurs have a talent for pitching overcomplicated ideas. I’m not saying that the Americans don’t do this because they do it too. But the KISS rule (“keep it simple, stupid”) could really go a long way here. Take a fraction of your business plan and do it really well. I’m fairly certain Larry and Sergei pitched a simple search engine – not the Google Empire.

3. Too much copycat.

I can’t tell if its an inferiority complex or an attempt to beat the system. Maybe a bit of both. The minute an idea gets big in the States, it immediately gets scooped up and spit back out in Franco-form. Chatroulette, FourSquare, now Groupon, you name it, the French versions all exist. They’re even modified for local taste, kind of like the BigMac. For some US companies – like Yelp, Etsy or Mint – where there is a definite space in the market but no local offer, a local copycat makes total sense. Or in the case of OpenTable , where the US company came but couldn’t crack the French code right away. But fewer ideas of French origin are really making waves à la Vente-Privée. Maybe because all the eyeballs are looking abroad for inspiration ? Either that, or because French VCs feel more comfortable funding ideas that are getting funded in start-up Disneyland, aka Silicon Valley. (That being said, the French really know how to do e-commerce and VCs are way more at ease funding clear revenue models.)

The F-word.

But ultimately, the theory, the complication and the copycat seem to be symptoms of something that is a huge problem for French entrepreneurs to face. Yes, I’m talking about the F-word: failure. Culturally, a failing start-up is much less accepted than in the Valley – but this isn’t news to anyone. But I think that within the start-up ecosystem, this is changing. French entrepreneurs are at least aware of this aspect and talk about it openly. As for talking about their actual failures openly – well, that seems a little too far off in the distance for now. I’d love for one of the future tech events (LeWeb?) to bust out a panel of entrepreneurs to talk about their failures in front of the French crowd. Fail damnit, #fail. Maybe once the French tech crowd gets more comfortable with the idea of failure they’ll get a little more adventurous and out of line.

Chain reaction: French cookie cutter business models

It happens a lot. An innovative business model will work really well for one market and new companies will adopt the same model and simply apply it to different products and services. Essentially what Amazon did for books and Zappos did for shoes.

And it ends up working like a chain.

So what kind of cookie cutter business models are popular in France?

1. Vente-Privée (@ventepriveeactu)

Everyone is familiar with this French success story by now. When people caught on to the business model, the online VIP private sale model got applied to just about every product you can think of. French companies like VoyagePrivé (@voyageprive), BeautéPrivée (also owned by VoyagePrivé’s parent company), BonPrivé (@bonprive) and ShowroomPrivé (@notontwitter) sprang up – and there are a few more undercover that are likely to go live soon.

PS. Vente-Privée’s Twitter account is even VIP only.

2. Velib’

Another model that I see as a developing chain – and only recently made its cross-over into tech – is the Velib’ model, whereby a customer can essentially rent a durable good for a short period of time and allow others to use it afterwards. While the idea may not be uniquely French, the model came out of Velib‘, the public bike rental system in Paris. After seeing Velib’s success, the model was applied to cars with Autolib’ in Lyon in hopes of replicating a local Zipcar. The model finally made its transfer into tech with Weblib’ (@weblibSAS), which offers netbooks under the same system in select locations.

Behold, the internet.

While obviously it can also be interesting to take models like Etsy, Groupon or Foursquare and try to rebuild them for different niches, what I particularly like about these 2 models is that they crossed over to the web from a non-tech space.