Chain reaction: French cookie cutter business models

It happens a lot. An innovative business model will work really well for one market and new companies will adopt the same model and simply apply it to different products and services. Essentially what Amazon did for books and Zappos did for shoes.

And it ends up working like a chain.

So what kind of cookie cutter business models are popular in France?

1. Vente-Privée (@ventepriveeactu)

Everyone is familiar with this French success story by now. When people caught on to the business model, the online VIP private sale model got applied to just about every product you can think of. French companies like VoyagePrivé (@voyageprive), BeautéPrivée (also owned by VoyagePrivé’s parent company), BonPrivé (@bonprive) and ShowroomPrivé (@notontwitter) sprang up – and there are a few more undercover that are likely to go live soon.

PS. Vente-Privée’s Twitter account is even VIP only.

2. Velib’

Another model that I see as a developing chain – and only recently made its cross-over into tech – is the Velib’ model, whereby a customer can essentially rent a durable good for a short period of time and allow others to use it afterwards. While the idea may not be uniquely French, the model came out of Velib‘, the public bike rental system in Paris. After seeing Velib’s success, the model was applied to cars with Autolib’ in Lyon in hopes of replicating a local Zipcar. The model finally made its transfer into tech with Weblib’ (@weblibSAS), which offers netbooks under the same system in select locations.

Behold, the internet.

While obviously it can also be interesting to take models like Etsy, Groupon or Foursquare and try to rebuild them for different niches, what I particularly like about these 2 models is that they crossed over to the web from a non-tech space.

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You Suck! Entrepreneurship and Elite French Education

Pascal-Emmanuel Gobry published an article in Silicon Alley Insider today on the negative impact of the hierarchical French education system on entrepreneurship. Let’s take a look at his argument for “Why France fails at start-ups”, shall we?

Is “Grande école” French for “Ivy League”?

For all the Silicon Alley Insider readers that saw the term “grande école” and went searching for their dictionaries, grande école refers to the prestigious schools where acceptance is done via an entrance exam. No, it is not a standardized, one-size-fits-all test like the SAT.  Instead, each grande école has its own, très special entrance exam. For the rest of the (essentially free) public universities, they admit anyone. So we see why it’s quite chic to say you went to a grande école.

You mean La Sorbonne?

So we have quite a few grande écoles and quite a few categories of grande écoles by subject or sector. Most of the ones that date pre-French Revolution have names that a majority of people outside of France have never heard of. But we have several categories of grande écoles, including business schools like HEC – and then Polytechnique, the ParisTech schools, Telecom Paris, etc.

Grande école, no école.

As a current Masters student at Sciences Po (perhaps the farthest thing from entrepreneurship after La Sorbonne), I obviously have to give Gobry a bit of credit for recognizing that, yes, as a whole the education system does not exactly glorify start-ups and entrepreneurship. That is, unless you’re at HEC. Or ESCP. Or Telecom Paris.

That was then. This is now.

But wait, did I mention that even Sciences Po has a start-up incubator now? Contrary to the expat rants I heard in San Francisco, I think France is actually starting to embrace entrepreneurship. As for Sciences Po, they’re slacking on the marketing front so they don’t exactly have a website or anything,  but the essential bit is that there are companies coming out of the Sciences Po incubator. Ever hear of Ykone? Or perhaps Weblib? Considering that the incubator is still in its infancy, I’m going to go ahead and say that this is most definitely not a bad start.

Life after the diploma.

I do agree, however, that there is a lot of value and prestige attached to the name of your university – but this is not unique to France. In fact, it is no different from the way that kids come out of Stanford and Harvard and get hired at the drop of a dime. Google, for example, used to and may still go and recruit masses of Stanford students before they had their diplomas – not exactly sure they did the same for public school UC Berkeley. If people didn’t want job security on the other end with a fancy name to go with it, Stanford,  Harvard and Princeton would not be making $40,000+ per student.

You suck!

At encouragement, that is. I could go on for hours; when it comes down to it, what bothers me the most is the idea that France “fails at start-ups”. Is this even a fair statement? If so, why is failure such a bad thing? You live, you learn. If anything, the problem I see in the French education system is that when a student makes a mistake, a French professor is jusified in making this student feel like an idiot – literally. And the overly ambitious, idealistic or visionary? Well, they’re unrealistic and egocentric – so they’re labeled as idiots, too. Now you tell me French VCs and entrepreneurs are risk averse – well, guess why. Think Steve Jobs would’ve dared to make a comeback in France?

Failure is sexy.

Now, I recognize that Americans are the complete opposite,  high-fiving and slapping each other on the back non-stop to avoid a lawsuit. But please don’t tell me you think that Silicon Valley is void of failure. In fact, Mark Zuckerberg, Bill Gates and Steve Jobs are all college drop outs. Let’s not forget, however, that we’re once again talking about Stanford and Harvard. That’s $40k in annual tuition, down the drain.

Darwin, is that you?

At the end of the day, it’s a self-selection process. People who become entrepreneurs have to do it for the right reasons and are not likely to be those seeking a simple cushy job at the end of the grande école tunnel. The proof is that there are elitist schools that produce top entrepreneurs. Like Pierre Chappaz, the founder of Kelkoo – which was bought by Yahoo in 2004 for $475 million.  So, not only is the elitist school system is not unique to France but entrepreneurship is slowly but surely creeping into the elite crowd.

Kind of off topic but not really.

Before I left San Francisco, I heard about an event called FailCon – where top entrepreneurs would get together to talk about their failures. Speakers included: Meebo, Aardvark, Zynga and Slide. Hey France, this doesn’t sound like such a bad idea…