Wikipedia Initiative: Plan B

This is a quick follow-up on the Wikipedia initiative, which has proven to be quite interesting.

Yoocasa: my guinea pig.

Some companies are simply too young for Wikipedia. My first start-up to join the cause, Yoocasa, was removed after only a few hours. Sad, but true. Which is surprising because I have seen many companies on Wikipedia that don’t have any reason to be there other than they have made their own page (one SF company in particular I am dying to put here but then I’d be responsible for their page getting deleted).

A few things to remember.

Anyone that has noteworthy clients, references, stats or stories should have no problem being on Wikipedia – as long as they include them. Remember that Wikipedia is about links. It is a lot easier to delete information that is just floating by itself than something that is tagged in additional articles and perhaps includes additional links.

A little linkage.

Take for example French company Musiwave that was acquired by Microsoft for $46 million. No Wikipedia page – not even in French. However, if you search for Musiwave founder Gilles Babinet, he has a page. Naturally, one would assume then that all the companies he has been involved in (Eyeka, MXP4, Digicompanion) would have their own page as a result. Wrong.  The only one to have a Wikipedia page is MXP4 and it isn’t even linked to in his article.

2 sides of the same coin.

All the company links in his article (with the exception of Microsoft) link directly to the company page – which is another way to leverage Wikipedia for marketing. But in the case of Eyeka, a Wikipedia page was created and removed – because it was apparently considered to be too much of an advertisement.

Easier said than done: the French exception.

Oh yes, I almost forgot: French companies perhaps have to be somewhat more careful than others when creating Wikipedia pages because they are more likely to get accused of being advertisements. Kind of like what happens in the metro to innocent poster ads.

Obvioulsy we didn’t see Eyeka’s page before it was removed – it could’ve very well been inappropriate for Wikipedia. But this is perhaps why French companies should definitely pay extra special attention to what info they decide to include and how they link the page to other pages.

Now for Plan B: Crunchbase.

I still encourage all French companies to try Wikipedia because a deleted page leaves you no worse off than before. But for anyone that is in search of a Plan B, apply to Crunchbase – which is likely to be a little more friendly to baby start-ups than Wikipedia.

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