So, as many of you may already know, Cass Phillips and I are teaming up to launch the first European edition of the FailCon in Paris later this year. It’s a conference that Cass started in the Bay Area so that entrepreneurs could share stories of failure and how to recover/avoid it.

Hot topic.

Failure seems to becoming more and more of a hot topic – and not just in conferences. For example, Failure is this month’s cover story for Wired UK and the April edition of the Harvard Business Review. And just yesterday, the New York Times published an article on a “Facebook class” at Stanford with a few lovely failure stories inside. Failure seems to be popping up left and right and numerous entrepreneurs and investors seem to be popping up to talk about it.

No, you go first.

When I published an article on TechCrunch France announcing that the FailCon would finally be making its way to France, our readers didn’t hesitate to comment that one would have to be very courageous to be a speaker at such an event. But then again, one would have to be very courageous to be an entrepreneur as well, right? Once Gilles Babinet came on board (you can check out his presentation slides here and video here), it was easier to get other speakers to step up to the plate. But I found that it was a little bit like pulling teeth to get some people to actually give concrete, personal examples of failures – big or small – and how they recovered or could avoid it in the future. It was more of a “no, you go first” mindset – which is definitely not the right way to approach the issue, especially as a speaker at such a conference.

Harder than it looks.

Obviously, talking about one’s failures on stage in front of hundreds of people is harder than it looks. And I’ve discussed before how the “You Suck” mindset in French schools definitely isn’t very encouraging for risk-takers. In fact, during one of the panels of the first Failure Conference in Paris in January, someone in the audience sent a tweet asking if everyone on stage could share a personal failure story or take a risk on stage. In retrospect, it would’ve been a terrific way to lead by example but I let comment go unnoticed and the opportunity slip away.

My Failpage

The funny thing is, even if it seems that entrepreneurs and investors are reluctant to grab the microphone when it comes to this topic, they don’t hesitate to share their stories with me. Which is why I’ve decided to add a special page to my blog dedicated to “failure” stories. It’s a sensitive and personal subject, so I’m not about to go broadcasting their stories without their permission. But I definitely think that it can only help get people more comfortable with the subject. I’m going to publish stories that people may or may not already know but I’m also happy to include anonymous tips and stories as well.

Oh yes, you failed.

On a final note, I was recently talking with an entrepreneur that runs a rather large company – something like 500 to 600 employees – and asking a few questions to see if it would make sense for him to speak at the Failcon. I found it rather funny that his first reaction was “of course, but I haven’t failed as an entrepreneur, so I don’t really know what I could talk about.” Seriously? You mean to tell me that your company was an instant success from day one and that building a 600-person company is a piece of cake? Really? I almost wanted to tell him that only such a statement would make him a failed entrepreneur because he obviously didn’t learn anything or take any risks. Of course, no entrepreneur can be called a failure as entrepreneurship is simply about inventing your way out of problems; entrepreneurs are thus problem solvers by definition – the more complex the problem, the better. So to tell me that he didn’t know what he could talk about, well, that was perhaps a good example of a failure…

The un-four-letter-word.

What I realized, is that people are still uncomfortable with the word “failure” because they don’t realize that I’m actually talking about success. I’m obviously not looking for a guy that hit a problem that he couldn’t figure his way out of – but the opposite. I’m looking for the “we did this, it didn’t work, so this is what we did instead” type stories. Stories like why didn’t the first game published by social games developer Kobojo take off? How did they change the model and their approach so that the next games would attract millions of users? Or why did the initial version of Moo.com fail and how did the founders relaunch the site in 2006 and become the success that they are today? So, if you have a story or a tip that you’d like to share (even anonymously), don’t hesitate to send me an email.