Confessions of a Tech Blogger – Part 1

This past week, a friend of mine from college reached out to me from halfway across the globe. He mentioned to me that he had launched a (pretty damn cool) startup and was seeking advice on how to get in touch with the tech press – TechCrunch, Mashable and the likes. This most definitely isn’t the first time a friend has reached out for this kind of advice. I figured a  number of people could benefit from it, so I’ll just post some of the questions and my answers here. This definitely isn’t completely comprehensive, but it’s my 2 cents on some of the basics…

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What do Louis Vuitton and Sacre Coeur have in common?

I wrote a (rather exaggerated) post a while back about how French startups seemed to be going after 3 basic areas: food, fashion and flirting. And since writing that post, I’ve discovered even more e-commerce and dating sites popping up. In fact, I’m at the point where I almost don’t want to write about another dating startup for a while. Don’t get me wrong, I love new ideas and I love innovation. But I’m kind of baffled as to why everyone is trying to cram themselves into the same little space. Are all these new sites really making any kind of a difference? Or better gyt, do they even generate any revenue?

The startup help-o-meter.

At the end of that same article, I pointed out how I was rather surprised about how there were so few French sites that seemed to address the needs of tourists and international students – who flock to Paris with money to burn pretty much non-stop. If France is the world’s number one tourist destination and I’m still getting people sending me an email everytime they want to know which hotel to stay in or how they should go about renting a flat, there is clearly a need in the market for a good service that specifically addresses a foreign (cash-baring) population. But when there are still needs that are clearly not being addressed and room to innovate, why-o-why is everyone trying to cram themselves into Meetic’s space?

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France is Putting the “F” into “Failure”

A while back I wrote a post on how the French educational system isn’t exactly entrepreneur friendly. And this is just based off of my simple observations and personal experience at a French university. Now that I have attended university in the US, France and the UK, I can say with complete certainty that French professors are by far the harshest with their students when it comes to mistakes. One would think that they get joy out of making their students look ridiculous – even when they make the smallest of errors. I’ve even heard some “feedback” from professors that could make one borderline suicidal. Not exactly what I would call educationally encouraging…

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Hungry for more Techbaguette ?

I admit it, Techbaguette has not only been great geeky fun but this blog has been insanely good to me. It’s kind of taken on a life of its own. I never thought anyone in their right mind would take the good old “TechBaguette” seriously when I launched it. I had one simple goal in mind: share my discoveries and experiences of the French startup scene with the rest of the English speaking world. I guess this means I’m not the only one who likes the French tech crowd ! Never in my wildest dreams did I think it would lead to TechCrunch – although that being said, I can’t deny that TechCrunch didn’t oh-so-slightly inspire it.

“Bonjour, Mademoiselle TechBaguette.”

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Haha, the Oh-So-Silly French Startup Pitch

I don’t really know when it dawned on me for the first time that the practices of the startup world are actually, well, kind of silly. For people who aren’t in the industry, some of the lingo is probably just incomprehensible. Startup pitches, various business models, investment trends – most of the people I go to school with must look at my facebook status updates and think I’m on drugs. In fact, one person once thought I was talking about religion when I posted an article on the rise of European super angels. 🙂

So, if we’re so funny why aren’t more comedians making fun of us yet?

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Will The Real French Administration Please Stand Up ?

It’s pretty paradoxical what is happening in France’s startup scene at the moment. On one side of the spectrum, the entrepreneurs, investors and the entire ecosystem seems to be gaining momentum. Several new seed funds were created in the beginning of the year – filling a very obvious gap in the local market and visibly fueling the development of quite a few startups. Then came the various mentorship programs, like the Founder Institute. Followed by the sprouting of regular startup events, like StartinParis, or even Startup Weekend – which is conquering the whole country. The infamous Paris-based co-working hub, LaCantine, is also spreading its wings and setting-up outside of Paris, in addition to a new acceleration program they’ve launched as well. And to top it all off, we’ve now got some of the big-name entrepreneurs talking about potential YCombinator-like programs for local startups. Call me crazy but I truly believe something incredible is going on.

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The Truth About French and Belgians

If you don’t already know, the French and the Belgians have a bit of a love-hate relationship. Kind of like the Americans and the Canadians. Who better to poke a bit of fun at than your northern neighbors, eh ? Plus, given Belgium’s rather intricately over-complicated political situation, the southern, French-speaking half of Belgium – yes, Wallonia – is often half jokingly considered a French département. So where better to head as the Editor of TechCrunch France than Belgium’s HQ ? (Yes, that means Brussels.)

Startup baguette or startup with fries ?

Before leaving, I honestly throught that Belgian entrepreneurs probably wouldn’t really be that different than French entrepreneurs. I was pretty sure that I’d find a smaller-scale France but perhaps with a bit of a Belgian twist – like site translations in French and Flemish or something. And that would really be about it. I mean, we’re all in Europe, half of Belgium speaks French and we’re all looking across the Atlantic when it comes to inspiration, right ? But, even though I was only in Brussels for something around 24 hours, what I saw made the Belgians and the French look about as different as, well, cats and dogs.

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